We Need Some Milk is a podcast hosted by two friends, talking local politics. While they know each other’s identity, they remain anonymous to their listeners.

GOALS To direct traffic to their Soundcloud page, increasing listenership & provide a place for listeners and potential guests to learn more about the hosts, while simultaneously staying anonymous.

CHALLENGES Sharing more with guests and listeners while remaining anonymous.

Role | UX Design & illustration. Conducted user research, brand identity, logo creation & web Design.

Tools utilized | Adobe fresco, photoshop & illustrator.

Check out the project here.

Clean & simple design directs you to click the “listen” button which links directly to the podcast’s Spotify page.

To fulfill the need for autonomy, I created illustrated portraits of each host, capturing their essence, but not their identity. See the finished portraits here.

Additional illustrations were created to keep the brand identify cohesive on supplementary pages.